Google Ads

Google Ads increasingly relies on artificial intelligence for serving and optimizing your ads. And AI, in turn, needs data. Masses of high-quality data. And here comes Shoplytics into play.
With Shoplytics, you can efficiently track and analyze your Google Ads campaigns again to optimize performance and achieve a higher conversion rate.

Four things are absolutely essential for your long-term success with Google Ads:

• Capture of all sales (for the best possible training of AI) - done with Shoplytics.
• 100% accurate revenue and sales data (for calculating your profit) - done with Shoplytics.
• Comprehensive tracking of "Soft Conversions" (e.g., visitor interest and behavior in the shop) - done with Shoplytics.
• Retargeting audiences based on your visitors' behavior - done with Shoplytics.

Shoplytics tracks all sales and revenue fully automatically and also provides you with many additional conversions and retargeting audiences.
Shoplytics utilizes all of Google's possibilities and thereby ensures profitable traffic in your shop.
Thousands of possibilities for beginners and professionals: With Shoplytics, you use them all.

All Google Ads Tracking Features in Detail:

• Conversion Tracking with Maximum Data Availability
  Utilizing all possibilities for maximum conversions
  
  --> Enhanced Conversions (Anonymously sends additional signals for capturing conversions that have occurred across multiple devices.)
  
  --> Serverside Tracking (The most advanced method for tracking conversions guarantees you the maximum data for training the Google Ads AI.)
  
  --> Optional and flexible waiver of GDPR compliance where not necessary (Shoplytics doesn't force you into anything. You can decide for yourself which data you want to collect at any given time.)
  Revenue tracking 100% correct without taxes and without shipping
  
  --> ROAS is not equal to ROAS: Value-added tax and shipping costs must not be recorded as "revenue": Therefore, Shoplytics ensures that your ROAS doesn't lie to you.
  
  --> Avoidance of duplicate conversions
  The automatic de-duplication of purchases through Shoplytics guarantees that you do not record sales multiple times.
  
  --> Professional feature: Use of Offline-Conversion Tracking (always included)
  See more under "Offline Conversion Tracking"
• Product Detail Tracking
  Capture product detail data during purchase for optimal AI training
• Comprehensive Retargeting System
  Dynamic retargeting fully automated via your product feed Automatic audiences along the purchase decision-making process
  
  --> All product page visitors, all cart openers, all buyers, all cart abandoners & all product page abandoners Interest-based audiences for guaranteed more sales
  
  --> All visitors with high and very high interest (without cart) and all users with little interest (save your budget) Behavior-based audiences
  
  --> Number of visits, number of page views, time in the shop, scroll behavior Click-based audiences
  
  --> Clicks on specific texts, promos, or images
• Offline Conversion Tracking
  An incredibly valuable opportunity for you if you generate sales outside the shop checkout process. If you regularly receive inquiries via your contact form or email and the sales then occur offline (invoicing, prepayment), then this tool is worth gold.
  With Offline Conversion Tracking, you can also capture sales that you subsequently billed directly to the customer via contact inquiries or email without having recorded the sale through the shop checkout process. Google Ads can then also capture these offline completed sales, including the generated revenue. You have a much better idea of the value of your Google Ads.
  Google's algorithm can bring you many more of these valuable visitors. You can calculate the cost/revenue ratio (or your ROAS) much more accurately and know how profitable you really are.
• PROFIT Tracking
• Serverseitiges Tracking
  directly included (without additional effort, without additional costs)
• Consent-Mode V2
  Of course, Shoplytics supports Google's Consent Mode V2
  Whether you want to use the "Basic" or "Advanced" version of the Consent Mode: Shoplytics does that.
  What is the Consent Mode? Here you can find a comprehensive article about it: https://shoplytics.de/consent-mode-v2
• Frequently Asked Questions
  Will all sales suddenly be tracked twice when Shoplytics is activated? No. The conversion actions of Shoplytics are "secondary" actions and do not affect the counting of sales. You decide whether and when to switch the Shoplytics conversions to "Primary".
  
  If I activate Shoplytics®, will the Google algorithm get confused when other data suddenly comes in? No. Shoplytics is configured from the beginning so that the newly created conversion actions are initially "secondary" and therefore do not affect your active advertising campaign. So, you and your Google Ads manager can activate Shoplytics completely worry-free and watch the new data come in. Once Shoplytics delivers more high-quality data, you can internally decide to switch the Shoplytics conversion action to "Primary."