Especially relevant for you if you convert inquiries from the shop via contact forms or email into "offline" orders and revenue.
Previously, these sales and revenues were lost in tracking.
From now on, with Shoplytics, you can also report these "offline" sales back to the Google Ads algorithm.
This immediately improves measurement success and optimizes Google's "AI" training on ready-to-purchase visitors.
You also finally recognize the "real" value of your Google Ads campaigns.