Facebook Ads
Shoplytics not only tracks all sales and revenue automatically, but also provides you with many additional conversions and retargeting audiences.
Facebook offers you plenty of opportunities to bring better and more profitable traffic to your shop.
Shoplytics activates them all - fully automatically.
All Facebook Ads Tracking Features in Detail:
- Conversion Tracking with Maximum Data Availability
Utilization of all possibilities for maximum conversions
--> Enhanced Conversions
--> Server-Side Tracking
--> Optional and flexible waiver of GDPR compliance where not necessary
Revenue tracking 100% accurate without taxes and without shipping
Prevention of duplicate conversions
- Product Detail Tracking
Capture product detail data at purchase for optimal AI training
- Comprehensive Retargeting System
Dynamic retargeting fully automated via your product feed
Automatic target groups along the purchase decision
--> All product page visitors, all cart initiators, all buyers, all cart abandoners & all product page abandoners
Interest-based target groups for guaranteed more sales
--> All visitors with high and very high interest (without cart) & all users with low interest (save your budget)
Behavior-based target groups
--> Number of visits, number of page views, time in shop & scroll behavior
Click-based target groups
--> Clicks on specific text, promos, or images
- Offline Conversion Tracking
- Server-Side Tracking
